Alt Text

Alt text, short for "alternative text," is a textual description provided for images and videos for the purpose of enhancing accessibility for individuals who use visual assistive technologies. Alt text, short for "alternative text," is a textual description provided for images and videos for the purpose of enhancing accessibility for individuals who use visual assistive technologies. 

What's the purpose of Alt Text?

Alt text plays a vital role in making digital content accessible to a wider audience. It ensures that individuals with visual impairments or other disabilities can understand and engage with visual elements present in the content. By providing a textual description of images, videos, and other visual elements, alt text enables screen readers and other assistive technologies to relay the information to users through synthesized speech or braille displays.

What's typically included in Alt Text?

When writing alt text for social media, it is crucial to provide a concise and accurate description of the visual content. Alt text should focus on conveying the essential information and context of the image or video, describing its purpose, content, and any relevant details that are necessary for understanding the visual element.

Why is Alt Text important in SEO and social media?

Alt text also plays a role in search engine optimization (SEO) and social media sharing. Search engines rely on alt text to understand the content of images and videos, which can contribute to better indexing and visibility in search results. Additionally, alt text is often used as the default description when images are shared on social media platforms, enhancing the accessibility and comprehensibility of the shared content.