Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for promoting their brand and generating customers, leads or sales.

What are affiliates?

Affiliates are individuals or companies that promote another company's products or services to their own audience, usually through affiliate links shared through their website, social media, or email marketing efforts.

Examples of affiliates include influencers.

What is affiliate marketing?

Affiliate marketing is when affiliates earn a commission for each sale or customer they refer to a business. The commission rate varies based on the agreement between the brand and the affiliate. It can range from a percentage of the sale to a fixed, agreed upon amount. Many influencers incorporate affiliate marketing as a way to boost their income on social media.

As form of payment, brands can also offer bonuses or incentives to affiliates who generate a certain number of sales or customers.

Affiliate marketing is a popular and effective way for businesses to increase their reach and sales, as well as for affiliates to monetize their audience and earn passive income. It is also a cost-effective form of marketing, as the business only pays for actual results generated by the affiliates' efforts.

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How does affiliate marketing work?

Affiliates receives a unique link or code that tracks any clicks or purchases tied directly to their promotional efforts.

The success of affiliate marketing for businesses is dependent on how well suited an influencer is to their brand and product. That's why it's imperative for brands to be know what to look for when selecting affiliate influencers.

New to Affiliate Marketing? Download our Beginner’s Guide to Influencer & Affiliate Marketing!

What are the benefits of affiliate marketing?

Affiliate marketing benefits businesses as it helps them increase their reach and sales without investing heavily in marketing and advertising. Affiliates help introduce their audience to new brands and products, attract new customers for businesses.

Similarily, the benefit of affiliate marketing for influencers is a fairly low-effort way of monetizing their audience and earning passive income by promoting products or services they believe their following will enjoy. It also allows them to diversify their income streams and expand their network.