Artificial intelligence and automation present a huge opportunity for both in-house marketers and marketing agencies.
With both new tools and AI features embedded in established platforms, you can save time, boost creative production, and get quicker access to data you can use to make decisions.
But there are a lot of tools out there that use AI automation.
As marketers, you want to ensure you’re using the right tools for your work. Here are some of the best AI-powered tools on the market to improve efficiencies and streamline workflows.
Table of Contents
Later Social: The Best Automation Tool for Social Media
Social media is all about human-to-human connection, but AI is a game changer for social media managers and marketers when it comes to saving time and boosting productivity.
Later Social’s built-in automations and AI capabilities speed up processes and make your social more visible.
#1: Later’s Social Media Scheduler
Later Social’s powerful social media scheduler makes it easy for marketing teams to save time with automated social posting and content creation tools.
Core Features
Plan and schedule posts for Instagram, TikTok, YouTube, Facebook, LinkedIn, X (Twitter), and Pinterest, making it easy to manage your entire social content calendar in one place.
Auto-publish features allow you to pre-schedule all your social content, allowing for a best-in-class social campaign without constantly being attached to your phone.
Content creation tools that streamline overall creation, including finding and sharing user-generated content.
#2: Later’s Best Time To Post Tool
Later’s Best Time to Post tool uses data to help marketers understand when to schedule TikTok and Instagram posts for maximum engagement.
Core Features
Analyze previous posts to identify times when your posts get the highest engagement.
Automatically syncs your calendar so you can publish at optimal times.
#3: Later’s Hashtag Suggestion Tool
Later’s hashtag suggestion tool gives marketers a boost when it comes to content discoverability—and improves your chances of going viral by suggesting high-value hashtags based on your caption.
Core Features
Top hashtags feature helps you boost engagement on your posts.
Automatically schedule your first comment to maximize initial engagement metrics.
Get real-time analytics to see how your hashtags are performing.
When you use the Later Social platform, you get access to all of these AI-powered features in a single spot. It’s the easiest (and most powerful) way to manage and grow your social presence.
Want even more power? Combine Later Social with Later Influence, taking advantage of full-scope influencer management features that help you manage sourcing, communication, contracts, campaign briefs, and payments
AI Tools For Content Marketing
Building out your content marketing muscle? AI can help.
#4: ChatGPT
One of the fastest-growing platforms in the world, free AI tool ChatGPT can help in various stages of the writing process.
Core Features
Ask questions about key topics to generate answers you can use as a base for content. (Remember to fact-check!)
Get an easy outline for articles based on keywords and key themes.
Use ChatGPT as an editor, helping rephrase content using fewer words or a different tone of voice.
#5: Outranking
Outranking is an AI tool for SEO content, from planning and keyword research to creation.
Core Features
Content checker ensures your blogs and landing pages are fully optimized for search engines.
SEO strategy tooling that leverages AI to help you uncover keywords and content types, and design overall content plans.
Writing assistant to help you generate SEO blogs based on topics you choose.
#6: Sonix.ai
Audio and video transcription software Sonix uses artificial intelligence to power its transcription features.
Core Features
Turn videos, audio, and interviews into text, making it easy to pull quotes and insights.
Quickly summarizes content so you can understand complex team, customer, or prospect conversations.
AI-powered translation to quickly empower global marketing teams to work in multiple languages.
#7: Later’s Caption Writer
Later’s AI-powered Caption writer helps you generate perfect social captions every time. It’s the perfect tool for marketers who want to save time building campaigns and social posts that resonate with their ideal audience.
Core Features
Instant first drafts of social copy that you can use as-is or tweak as needed.
Adjust your prompt with brand or audience details to generate highly customized captions.
AI Tools For Design
A beautiful design or brand identity could mean all the difference when it comes to campaign success.
#8: Designs.ai
Designs.ai lets you quickly build out videos and photos using artificial intelligence.
Core Features
Create visual brand elements using natural language prompts.
Design videos, audio, and voiceovers using AI.
Color-match tool helps you design whole palettes for your brand or campaign.
#9: Galileo.ai
Galileo.ai helps user experience (UX) designers build complete interfaces.
Core Features
Use a template and customize or start from scratch with a text-to-user interface (UI) prompt.
Use the image-to-UI feature to upload a rough drawing of your website and let AI turn it into a proper design.
Build your own template and upload it to the marketplace to share with other creators or brands.
#10: Canva
Canva is a design platform that anyone can use to build social posts, presentations and more. The platform now leverages AI in its Magic Design tool to help generate designs from natural language prompts.
Core Features
AI image generator leverages natural language prompts to create brand new artwork.
Upload your brand kit so all designs match your brand colors and aesthetic.
Integrate Canva with Later to quickly create and schedule great posts.
AI Tools For Marketing Operations
When operations are smooth, the team can focus on campaigns rather than admin work.
#11: Zapier
Zapier is an integration platform that helps marketing teams connect different software platforms.
The platform now includes an AI feature that understands prompts to help you create integrations.
Core Features
Create integrations from scratch using simple prompts. For instance, you can tell Zapier, "Connect my Gmail to my HubSpot account to email prospects who fill out a form," and it will guide you through the process.
Produce complex results by combining multiple single-purpose tools with Zapier. For example, a video recording can be processed through an AI summary generator, and the summary can be automatically uploaded to your CRM.
Use pre-built AI automation within Zapier, such as creating to-do lists from Slack reactions.
#12: Coveo
Coveo’s platform uses AI to customize marketing pages to help marketing teams drive conversion.
Core Features
Build custom chatbots and GPTs trained securely on your organization’s data.
Deliver hyper-personalized product recommendations, and even web pages, with Coveo’s customization engine.
Generative answering for customer questions that marketers can use as insight for future campaigns.
#13: CustomFit.ai
CustomFit helps brands set up A/B tests to discover which iteration of a design or campaign will deliver the best results.
Core Features
Design full A/B tests that are automatically executed with AI so you don’t have to do anything after set up.
The visual editor and analytics features make your test results easy to read and use, helping you make data-driven decisions.
AI-based website customization to help you build landing pages that convert.
AI Tools For Marketing Analytics
Marketers live for high-quality data; now artificial intelligence is helping analyze at a scale humans couldn’t ever accomplish before.
#14: Tableau by Salesforce
An AI-powered tool within the CRM platform Salesforce, Tableau helps with data visualization.
Core Features
Use AI to visualize data in Salesforce, simplifying the creation of custom reports and displaying contextual data.
Suggestions and in-product guidance help users determine what data they need and what questions to ask.
Plain-language summaries make complex data easy for all stakeholders to understand.
#15: OptiGenie by Optimotive
OptiGenie helps marketers with predictive modelling for customer journeys.
Core Features
AI-based predictive modelling helps marketing teams anticipate a prospect's next move, optimizing the sales funnel.
The copy generation assistant quickly creates marketing copy based on these insights.
Enhance campaigns with AI recommendation models.
#16: Spark by Mixpanel
Spark empowers natural language questioning to help you with data analytics.
Core Features
Ask the tool questions about data; Spark uses AI to understand your questions and generate custom reports that answer them.
You can ask follow-up questions that might bring in an extra data point or dive deeper, helping you get the insights you need.
Referenceability so you can always see how a report was created.
Looking for a tool that automates your social media analytics and reporting? Look no further than Later Social, which provides in-depth analytics for Instagram, TikTok, and other platforms.
AI Tools For Paid Media Growth
Paid media is a $1 trillion market. AI tools make it even more efficient.
#17: Trapica
Trapica’s platform helps marketers better understand their audiences, competition, and campaign structure to optimize paid media.
Core Features
Data aggregation and analysis to help marketers understand the big picture of their entire marketing program.
Competitor research tools that help you understand the competition.
Campaign automation features across social, search, and DSP media.
#18: Copy.ai
Copy.ai is an ad copywriting tool for marketers.
Core Features
Ad-copy tool that focuses specifically on target URLs, personas, and keywords.
Additional copy generation tools including turning briefs into blog posts and creating actionable insights for LinkedIn.
#19: AdCreative.ai
AdCreative leverages generative AI to help marketers make ad creatives.
Core Features
Align prompts and data to design creative that is more targeted for audience resonance, not just visually attractive.
Uses AI to power its text generator, adding relevant text to your creatives for specific campaigns.
Generate whole ad packages that your in-house or agency team can use.
Leverage AI In Your Marketing
Marketers can use various AI tools to boost productivity and creativity. These tools save time and generate new ideas that drive business impact.
Social media managers know better than anyone that finding efficiencies is essential to work-life balance between juggling posting, strategy, analysis and community management.
Later Social automates tasks such as post publishing and social media analytics, as well as AI tools like the Caption Writer tool, saving your team hours of work.
Sign up for Later Social today to harness the power of automation for your marketing team.
